Shopper marketing
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Shopper marketing how to increase purchase decisions at the point of sale by Markus Stahlberg

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  • 33 Currently reading

Published by Kogan Page in London, Philadelphia .
Written in English

Subjects:

  • Advertising, Point-of-sale,
  • Marketing,
  • Consumers -- Decision making,
  • Shopping -- Decision making

Book details:

Edition Notes

StatementMarkus Stahlberg, Ville Maila.
ContributionsMaila, Ville.
Classifications
LC ClassificationsHF5828 .S73 2010
The Physical Object
Paginationp. cm.
ID Numbers
Open LibraryOL23397733M
ISBN 109780749457020
LC Control Number2009022314

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Internet Marketing; Here are my 14 all time favorite shopper marketing books (link to permanent page with mini-reviews of each book) Consumer Behavior. Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions.   Markus Stahlberg and Ville Maila have compiled the first book on the topic, aptly entitled Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale. After 20 months of what Stahlberg calls “relentless correspondence and face-to-face meetings” with more than experts around the world, the authors compiled the 35 shopper Author: BP Editor. The creation of shopper marketing is a complex process that entails an integrated and strategic approach in crafting the customer experience at the point of purchase. Although its advertising tactics may seem simple compared to TV commercials or sophisticated digital .   Buy Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale 2 by Markus Stahlberg, Ville Maila (ISBN: ) from Amazon's Book Store. Everyday low prices and free delivery on eligible orders/5(11).

Mobile Shopper Marketing: Assessing the Impact of Mobile Technology on Consumer Path to Purchase Tracing the Evolution & Projecting the Future of In-Store Marketing Six Lessons for In-Store Marketing from Six Years of Mobile Eye-Tracking Research. Marketing consultants and editors Markus Ståhlberg and Ville Maila, and 35 other shopper-marketing experts, offer almost three dozen essays that detail how this tactic works, outline its benefits and explain how to implement it. getAbstract strongly recommends this definitive shopper-marketing resource/5. Description. Shopper marketing is not limited to in-store marketing activities, a common and highly inaccurate assumption that impairs the spread of any industry definition. Shopper marketing must be part of an overall integrated marketing approach that considers the opportunities to drive consumption and identifies the shopper that would need to purchase a brand to enable that consumption. SHOPPER MARKETING book. Read reviews from world’s largest community for readers. The aim of shopper marketing is to turn shoppers into buyers at the poin 5/5(1).

  Shopper Marketing details how marketers can influence the buying decision 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to Book Edition: Second Edition. This book is about doing shopper marketing, with an emphasis on “doing.” In it, we provide an overview of key shopper marketing concepts as well as specifics on a formal process for developing shopper marketing programs. Feb 2, - My favorite books for shopper marketers. See more ideas about Books, Books to read and Marketing pins.   Shopper marketing is getting sexier. The discipline, formerly relegated to boring buys like end-caps and shelving, has gotten a new lease on life, thanks to the growth of Amazon and other online.